AUTHORITY

Who created this web page?  This is the most important element in web page evaluation, since authorship influences objectivity, purpose, and accuracy. 

One quick way to determine if a web site is solid is to consider "site branding."  The last three letters in a web address usually signify who is sponsoring the page.  

The above types of sites should be trustworthy, but of course nothing in life is guaranteed.  You must exercise your judgment when considering a web site's affiliation.

Questions to Ponder:  What are the author's credentials?  Has the author's background or expertise been established?  Is there a clear statement of authorship?  Does the page have an e-mail link to the author?  No acknowledgement of responsibility for a web site is not a good indication.

Got a few minutes?  Interested in learning more?  Two fascinating (and scary) tales of the importance of internet authorship--

 Faking It:  Attack of the Masked Cyberdudes, New York Times Magazine, July 15, 2001

Better Read That Again:  Web Hoaxes and Misinformation, Searcher, September 2000

NEXT:  Check out some examples in the frames pages that follow.


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