Search Engines

Excite.  Mamma.  HotBot.  Google.  Yahoo!
(Sounds a little risque, doesn't it?)  These search engines, in addition to WebCrawler, AltaVista, Lycos, about.com, Go, Looksmart, and some proprietary search engines (AOL, MSN, Netscape), are among the most popular in use today.  Each has unique features, strengths, and weaknesses.  For instance, WebCrawler is considered an easy, beginner's search engine.  Yahoo! is one of the most popular with students.  Ditto is an interesting visual search engine.  Google is the simplest of search interfaces and one of the most effective.  Ask is considered by some to be the most intuitive.  KartOO and Clusty return results in a more visual form. 

Spiders and Robots or How Search Engines Work 
Search engines work by sending out automated "spiders" or "robots" to explore the World Wide Web and locate information, which is then stored in a database.  Different search engines use different criteria, but most look for relevancy and accuracy and perform some ranking.   Some are better than others at avoiding redundancy.  Some are subject specific and locate information on one topic only, such as art or music.  Meta-search engines search other search engines and eliminate redundancy.  Be aware that almost all search engines accept "sponsored" or advertiser's links and will feature these prominently in results. Sponsored sites--internet sites that have paid a fee to be listed first--are now, unfortunately, the norm.  Even Google, which remained pure for some time, now lists advertisers prominently.  Be aware of this practice. 


book08.gif (324 bytes) If you are interested in an in-depth study of search engines, take a look at
Search Engine Watch. 

NEXT:  Search Strategy 


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