Marketing
Mrkt 230: Principles of Marketing - An analytical overview of market decision-making including product, pricing, place, and promotional strategies. (3 credits)
Mrkt 332: Business Marketing - A management perspective of the internal and external environments affecting the demand for industrial goods; marketing intelligence and control; and marketing strategy for product, service, channel, price, and promotional components.
Prerequisite: Mrkt 230. (3 credits)
Mrkt 333: Consumer Behavior - The buying process with emphasis on economic, social, cultural and psychological determinants of consumer choice.
Prerequisite: Mrkt 230. (3 credits)
Mrkt 334: Advertising Management - Management of advertising, including background, roles, planning, media strategy, message, testing, research, evaluation, and administration of advertising.
Prerequisite: Mrkt 230. (3 credits)
Mrkt 335: Retail Management - Store location and layout, retail personnel management, merchandising policies and control, and marketing strategy.
Prerequisite: Mrkt 230 or permission of the instructor. (3 credits)
Mrkt 336: Sales Management - Provides foundations of sales processes and management to prepare students for careers in selling or sales management.
Prerequisite: Mrkt 230 or permission of the instructor. (3 credits)
Mrkt 338: E-Commerce - The role, structure, organization, and
use of the Internet as a channel of distribution to conduct electronic commerce.
Mrkt 430: Marketing Research - Research methodology as a managerial tool used in problem solving and decision making in marketing.
Prerequisites: Econ 219 or Mgmt 219, Mrkt 230, and senior standing. (3 credits)
Mrkt 431: Marketing Seminar - Advanced topics in marketing with emphasis on the analysis and solution of marketing problems.
Prerequisites: Mgmt 320, Mrkt 332, 333, and senior standing. (3 credits)
Mrkt 437: International Marketing - The marketing issues of firms engaged in international business with emphasis on strategies for successful foreign market penetration.
Prerequisite: Mrkt 230. (3 credits)
Mrkt 450: Internship - Supervised placement, work, and research in selected public and private organizations.
Prerequisites: Application and permission of the instructor. (3-12 credits)
Mrkt 490: Independent Study - In-depth reading and/or research with the guidance of a faculty member in an area selected by the student.
Prerequisites: 12 credits in major courses, application, and permission of the instructor, departmental chairperson, and dean of the college where the study will be conducted. (1-3 credits)